Buying diamonds in lockdown? WhatsApp can be your best friend

MILAN – As Italy entered a new coronavirus lockdown and shut shops in March, Genoa-based jeweler Gismondi 1754 turned to messaging service WhatsApp to sell a 300,000 euro diamond ring to a wealthy Swiss client. At the same time, sales assistants at luxury puffer jacket brand Moncler were arranging gourmet dinner deliveries to customers homes...

May 3, 2021 - NY Post
MILAN – As Italy entered a new coronavirus lockdown and shut shops in March, Genoa-based jeweler Gismondi 1754 turned to messaging service WhatsApp to sell a 300,000 euro diamond ring to a wealthy Swiss client. At the same time, sales assistants at luxury puffer jacket brand Moncler were arranging gourmet dinner deliveries to customers homes...