‘Clean’ skin care is trending — here’s why less is suddenly more

As a cosmetic chemist and brand consultant specializing in “clean” skin care, Krupa Koestline’s phone has been blowing up in the past year. A native of India who grew up surrounded by the holistic ethos of Ayurveda, Koestline grew increasingly uncomfortable with some of the chemicals she was using in her previous gigs as a...

May 3, 2021 - NY Post
As a cosmetic chemist and brand consultant specializing in “clean” skin care, Krupa Koestline’s phone has been blowing up in the past year. A native of India who grew up surrounded by the holistic ethos of Ayurveda, Koestline grew increasingly uncomfortable with some of the chemicals she was using in her previous gigs as a...